By Anthony Beshara, Babich & Assoc.
Marshall McLuhan, in his revolutionary work, The Medium Is the Message, cited that we often look at the manner in which a product is presented to us rather than at the benefits of the product itself. Interviewing to find a good employee is susceptible to the same phenomenon. We experience it all the time: The best interviewee gets the job and the best performer, the person that could do the job best, doesn’t.
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